Cell Broadcast enables the delivery of a single text message to all mobile handsets in a given geography. This can range from an area as small as a single radio cell to one as large as an entire country. LTE Broadcast / eMBMS enables the same for live video, multimedia and large files
Cell Broadcast at a glance
Cell Broadcast is a robust and proven technology. It distributes text messages and binary content to Cell Broadcast-enabled handsets specific to their location and within a matter of seconds.
Ideal for emergency alerts and other time-sensitive services, Cell Broadcast also enables revenue-generating services that rely on location, such as mobile advertising and dynamic tariffing
With Cell Broadcast it is possible to send a text message to:
- millions of subscribers
- in near real-time
- with location specific information
- including visitors from other countries
- in their desired language
- without being affected by network congestion.
In LTE networks this text only service has evolved into multimedia broadcasting (eMBMS) enabling sending and streaming of:
How it works
A real-time service for distributing messages to any number of mobile handsets, specific to a given location.
When to use it
The features of Cell Broadcast also enable operators to exploit it for revenue-generating location-based services such as mobile advertising, information services and dynamic tariffing.
It is fast and is always available even when the network is congested. Sending a message to millions of handsets takes a matter of seconds.